No sooner had I packaged up the sunglasses and sent them back to Oakley HQ, than I was packing my snowboard and camera gear for a week long shoot in the Austrian Alps.
Snowboarding has been a huge part of my life, having helped the Soul Sports team in organizing the British Ski and Snowbaord Championships for the past 7 years, and having close friends who are riders and skiers, and working with snow photographers who had initially got me back into photography after a 3 year post-degree-hiatus, and it seemed odd that my two passions had never really crossed over. I am constantly in awe of the work produced by snow photographers such as Daniel Blom, Frode Sandbech and Vincent Skoglund, and the UK’s very own Nathan Gallagher, James Bryant, Sam Mellish, and James North, so this job was the perfect opportunity to see whether combining my two passions would be ménage-a-trois made in heaven, or grounds for divorce.
Having never been to Snowbombing before, I had a few preconceptions as to how the week would break down with the majority of the action being music and drinking based. This turned out to very much be the case. The picturesque village of Mayrhofen was the setting, and this is what sets Snowbombing apart from any other festival, and the line up was an extensive and varied one, it was going to be a great week!
When shooting for an international alcohol brand, there are a number of fairly strict guidelines to adhere to which place emphasis on any images showing pretty people having an enjoyable but responsible time, without showing any signs of excess or drunkenness. Bearing in mind that the average Snowbomber wants to get incredibly inebriated whilst dancing to their favourite acts, I had a tough job to ensure that I got the images needed in the edit.
For the week I was to be following the Eristoff “Wolf Pack” girls around the village, in various venues, as they sampled vodka for the public. Part of this meant hosting a couple of Eristoff house parties, dancing/exercising with Mr. Motivator, giving out lots of free shots on the mountain, and VIP access for the incredible party in the Eristoff Forest to close the whole festival. It was a great week with an awesome client, and the combination of my photography and snowboard worlds was a great one I’d be happy to repeat.[[posterous-content:pid___2]]